Paris In Philadelphia

Throughout most of the nineteenth century, fashionable women primarily relied on local dressmakers to create their wardrobes. However, by the 1920s, these dressmakers faced steep competition from the growing acceptance of ready-to-wear garments. The J&M Gown Shop, one of many dressmakers operating in Philadelphia, responded to this mounting pressure by offering a mixture of custom-made originals, semi-custom copies of French couture, and ready-to-wear.